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10 Essential Features For B2B eCommerce

If your company provides Business To Business (B2B) solutions, it is crucial that your eCommerce website has exactly the right features that your audience require.

The B2B sales cycle is often fairly complex and lengthy when compared to Business To Consumer (B2C) sales. Therefore, providing a beautiful User Interface (UI) alongside a Solid User Experience (UX) is of paramount importance.

Does your B2B eCommerce website have these ten important features?

1/ A search tool

Having a search tool is important for B2B and B2C eCommerce sites. Most eCommerce websites will have a basic search tool in place as standard. Having an advanced search tool allows users to define exactly what they are looking for and improve their experience on your website. Adding an autocomplete feature within the search can also allow users to search for the types of items/services they are looking for even quicker!

2/ Simple website navigation

Your website navigation should be geared towards allowing visitors to find the product or service they are looking for with minimal clicks and in the quickest amount of time. As well as main menu navigation, you may want a drop-down menu e.g. if you are a clothing retailer offering Men and Women’s clothing, under the ‘Men’ menu tab you could add a drop-down with all of the types of clothing you offer e.g. Shirts, Jackets, Trousers, ties etc.

Product listing pages can then have filter options such as: Pricing (lowest to highest), Ratings, Colours, The list goes on, however, the key is to provide navigation that will allow your target audience to find items/services and checkout as quickly and hassle-free as possible.

3/ Customer Registration

For B2B eCommerce registration is usually required. Allowing users to sign up quickly with the minimum amount of required fields (name, email, company address etc.) is important. Once customers login this will typically give them access to the full products and services range, unique prices, the agreed terms and the ability to make payments on and off-line.

Once a customer is registered on your website, you then have their details stored for future marketing use and up-sell opportunities.

4/ Option for quick ordering

Some B2B customers will know exactly what they want to order from your online store and have the item numbers or SKUs ready to make the purchase. Instruct your Web Development Company to add a quick order form, this will allow your customers to swiftly enter item numbers and quantity needed without the need to browse the website.

5/ Option to request a quote

For some websites, the products may be too complex or detailed to show pricing information via the website. For these types of products, you may want to consider having an ‘Add to Quote Basket’ option. This will allow the customer to easily request a quotation from you for all of the products they are interested in.

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6/ Customer pricing options

In many cases, B2B companies will have different prices and rates for different customers. There are lots of ways to structure this on a B2B eCommerce website, including:

Specific prices for SKUs

Rates for groups of customers

Discounts for groups of customers

These are just a few examples of how pricing can be set for different customers. If you have rates for specific customers stored on CSV files, for example, it would be worth ensuring your Web Development agency develops your CMS (Content Management System), to allow for CSV uploads with set pricing for certain customer groups.

7/ A mobile responsive design

This should now be a no-brainer, however, it is amazing to see the amount of businesses that still do not have a mobile responsive website. Google now ranks mobile friendly websites higher in its search results and according to Econsultancy, 48% of UK millennials said that a poor mobile experience would make it less likely for them to use a business’s other products (54% globally).

If your eCommerce website does not work smoothly across mobile tablet and desktop it is imperative you act now.

8/ Allow for multiple users within one account

Many businesses will have several employees accessing the same business account on a B2B eCommerce website to place orders. Having a solid system in place to clearly differentiate each user within an organization and clearly organize the orders placed by each user is important.

9/ Sales Team Friendly

Some customers may want assistance with placing orders. Make it simple and easy for your sales reps to be able to login to a customer’s account on their behalf and place the order for them. Sales reps will then, once logged into the customer’s account, have a chance to review recent orders and have the ability to build a relationship and up-sell to the customer.

10/ Email marketing

This is a great way to engage with both your existing B2B customers and those who have signed up to your mailing list. Using software such as Mailchimp or Campaign Monitor you can send out promotions, recommendations based upon recent orders, discounts and much more to bring in new and repeat business.

Looking to update your existing site or design a new B2B eCommerce website? Contact us today for a free consultation and proposal!

 

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THE MOST IMPORTANT WEBSITE DESIGN ELEMENTS

One of the most effective ways for businesses to acquire new consumers is through internet marketing. Because a company’s website is frequently the first point of contact for a potential consumer, it’s critical that it looks its best. A web design company in Chennai may assist a corporation in ensuring the success of their website.

When establishing your website design, there are several crucial aspects to consider. Building a website is only one part of establishing your virtual presence.

Your website makes the first impression

All it takes for a user to create an opinion about your company is one look at your website. What happens if your website fails to pique people’s interest or causes them to get irritated? People are unlikely to make a purchase or even contact you for further information. 

The goal of web design is to emphasise your brand’s core beliefs and strengths. Your website will be a reflection of all that is great about your company. It will assist you in making a favourable impression on visitors and give you the possibility to increase sales.

Content

Your website’s foundation is this. Not only does your content influence your search engine ranking, but it’s also what most people come to your site for. The material on your website should be useful, succinct, and easy to read. More than anything else, well-written online content and text will help your website design become more engaging, effective, and popular.

Branding

Your business and brand should be reflected directly on your website. Your brand, print materials, and physical location should all be visible to your visitor right away. A website that does this not only enhances the memorability of your brand, but also adds credibility and improves the image of your company as a whole.

Visual Design

People are visual beings, therefore using eye-catching visuals is a fantastic approach to improve the attractiveness of your website. Your website has only a tenth of a second to impress your visitor – and potential client – and persuade them that your website, and hence your business, is trustworthy and professional. It’s vital, though, not to go overboard with too much. In your site design, scrolling text, animation, and flash intros should be utilised sparingly and solely to accentuate a point for maximum impact.

Time to Turnaround

The time it takes to get a website up and operating is the number one complaint of website design clients. Unfortunately, a company that takes an exceptionally lengthy time to build your website is standard.The longer it takes to complete the website, the more business – and value – you’ll lose. A website that isn’t on the internet and isn’t functioning correctly will not bring you any business!

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What Role Does SEO Play in Digital Marketing?

Digital marketing, like the other types of marketing, uses marketing strategies to expand a company’s revenue. It is used to market a product or a brand. The majority of people are gravitating toward digital marketing in this era of the digital world. As a result, employing modern marketing strategies, it is critical to be ahead of all other competitors. Search Engine Optimization (SEO) improves the visibility of a digital marketing website in online search results. It also elevates the marketing website above its similar-industry competitors. The greatest seo services and creative web design are provided by a web design company in Chennai for your successful business.

The practise of making a web page easy to find, crawl, and categorise is known as SEO (Search engine optimization). It’s all about assisting your clients in finding your company among thousands of others. Any digital marketing approach must include SEO. It is primarily focused with a comprehensive strategy for attracting people to your business through online channels. SEO is the process of optimising a web page to make it more engaging for visitors. When optimising a web page, there are a few things to keep in mind.

SEO and Business Planning

SEO analysis can lead business strategy beyond its capacity to influence other marketing activities, as search data provides insights into customer behaviour. Businesses work hard to identify and understand their target audience, and SEO gives them an unbiased look into their heads. These findings can help businesses make judgments regarding localised messaging, product marketing, and the general path they should take to keep up with their customers.

Search Engine Optimization and Content Marketing

What role does SEO play in digital marketing? If you don’t implement SEO into your digital marketing strategy, your audience will not be able to find the existing marketing content you’ve created. Both SEO and digital marketing require a lot of content. Websites will improve their keyword rankings and presence on SERPs by harnessing SEO data and making it a significant part in content marketing efforts. After all, SEO is all about optimising content for search engines so that the right people can find it. Material marketing, on the other hand, is developing compelling and engaging content that responds to the questions of the target audience.

SEO aids in increasing your ROI

SEO may greatly boost your return on investment. This works in a cycle: excellent SEO techniques increase visitors to your website, which raises your Google rating; a higher Google ranking draws more visitors, which raises your conversion rates, which leads to a higher ROI.

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