10 Essential Features For B2B eCommerce

If your company provides Business To Business (B2B) solutions, it is crucial that your eCommerce website has exactly the right features that your audience require.

The B2B sales cycle is often fairly complex and lengthy when compared to Business To Consumer (B2C) sales. Therefore, providing a beautiful User Interface (UI) alongside a Solid User Experience (UX) is of paramount importance.

Does your B2B eCommerce website have these ten important features?

1/ A search tool

Having a search tool is important for B2B and B2C eCommerce sites. Most eCommerce websites will have a basic search tool in place as standard. Having an advanced search tool allows users to define exactly what they are looking for and improve their experience on your website. Adding an autocomplete feature within the search can also allow users to search for the types of items/services they are looking for even quicker!

2/ Simple website navigation

Your website navigation should be geared towards allowing visitors to find the product or service they are looking for with minimal clicks and in the quickest amount of time. As well as main menu navigation, you may want a drop-down menu e.g. if you are a clothing retailer offering Men and Women’s clothing, under the ‘Men’ menu tab you could add a drop-down with all of the types of clothing you offer e.g. Shirts, Jackets, Trousers, ties etc.

Product listing pages can then have filter options such as: Pricing (lowest to highest), Ratings, Colours, The list goes on, however, the key is to provide navigation that will allow your target audience to find items/services and checkout as quickly and hassle-free as possible.

3/ Customer Registration

For B2B eCommerce registration is usually required. Allowing users to sign up quickly with the minimum amount of required fields (name, email, company address etc.) is important. Once customers login this will typically give them access to the full products and services range, unique prices, the agreed terms and the ability to make payments on and off-line.

Once a customer is registered on your website, you then have their details stored for future marketing use and up-sell opportunities.

4/ Option for quick ordering

Some B2B customers will know exactly what they want to order from your online store and have the item numbers or SKUs ready to make the purchase. Instruct your Web Development Company to add a quick order form, this will allow your customers to swiftly enter item numbers and quantity needed without the need to browse the website.

5/ Option to request a quote

For some websites, the products may be too complex or detailed to show pricing information via the website. For these types of products, you may want to consider having an ‘Add to Quote Basket’ option. This will allow the customer to easily request a quotation from you for all of the products they are interested in.

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6/ Customer pricing options

In many cases, B2B companies will have different prices and rates for different customers. There are lots of ways to structure this on a B2B eCommerce website, including:

Specific prices for SKUs

Rates for groups of customers

Discounts for groups of customers

These are just a few examples of how pricing can be set for different customers. If you have rates for specific customers stored on CSV files, for example, it would be worth ensuring your Web Development agency develops your CMS (Content Management System), to allow for CSV uploads with set pricing for certain customer groups.

7/ A mobile responsive design

This should now be a no-brainer, however, it is amazing to see the amount of businesses that still do not have a mobile responsive website. Google now ranks mobile friendly websites higher in its search results and according to Econsultancy, 48% of UK millennials said that a poor mobile experience would make it less likely for them to use a business’s other products (54% globally).

If your eCommerce website does not work smoothly across mobile tablet and desktop it is imperative you act now.

8/ Allow for multiple users within one account

Many businesses will have several employees accessing the same business account on a B2B eCommerce website to place orders. Having a solid system in place to clearly differentiate each user within an organization and clearly organize the orders placed by each user is important.

9/ Sales Team Friendly

Some customers may want assistance with placing orders. Make it simple and easy for your sales reps to be able to login to a customer’s account on their behalf and place the order for them. Sales reps will then, once logged into the customer’s account, have a chance to review recent orders and have the ability to build a relationship and up-sell to the customer.

10/ Email marketing

This is a great way to engage with both your existing B2B customers and those who have signed up to your mailing list. Using software such as Mailchimp or Campaign Monitor you can send out promotions, recommendations based upon recent orders, discounts and much more to bring in new and repeat business.

Looking to update your existing site or design a new B2B eCommerce website? Contact us today for a free consultation and proposal!



What Are The Advantages Of Working With A Web Development company?

If your site is involved, skipping key elements like user experience (UX) and mobile reactivity can limit the success of your site. A poorly designed website can cost your companies, upset visitors, and destroy your search rankings. Fortunately, you will hire a web development company in Chennai to help.

Web development has become a component of every organisation nowadays, regardless of whether you deal with multinational enterprises or are just a start-up. Digital marketing is a good approach to spread the word about a business, and it works best online.

You have two choices when it comes to maximising your internet presence. Either hire a full-time developer in your business or rent an internet development company. Therefore, instead of a skilled developer, there are many advantages to employing an Internet development company.

Exceptional coordination and assistance

Several helpers can answer your inquiries both before and after you have finished your task. You’re not going to have trouble getting assistance. You will find answers to all your questions regarding upgrades, maintenance and problem solving.

Development of a Strategic Website

An online space is your design and product showcase, where users can learn more about your products and services. With the web space you’ve been given, a firm will give you the freedom to cater to your commercial objectives. It’s one of the most important investments you’ll make for long-term planning.

Professional Web Development Company has access to a variety of technologies that will make your website one of the most user-friendly on the internet, as well as incorporating the most recent technological tools into the website.

Website Development and Design that is More Efficient

The process of creating a website for the first time is fraught with ups and downs. Learning from mistakes takes time and years of experience. With each new website project, firms find new ways to improve their workflow. As a result, they’re prepared to work more efficiently without wasting time or resources.


Statistics on web design that will change the way you look at your website

The content and overall appearance of your website have a significant impact on your overall success. Web designers in web design company in Chennai are more talented, and it’s easy to tell the difference between good and bad companies. Because, like it or not, customers believe that the quality of your business is directly proportional to the quality of your website.

Simply said, the design of your website may make or break your ability to close new business. The quality of your website design is important whether you’re a roofer, dentist, IT expert, pharmacy, home builder, or anything else. Simply put, if your website is obsolete, full of spelling errors, poorly constructed, and not designed to be modern and user-friendly, visitors will become less and less interested in your organisation.

Looks are very important

Users place a premium on appearance. Consider what happens when you go on a house or apartment tour. Most folks will go on to their next alternative if it’s a dump and appears to be a couple decades behind the times. It’s not that this is the only thing that matters to users; rather, it’s what makes them feel safe and secure. Don’t believe that you need all of the bells and whistles that these major tech sites have to connect with your users; nonetheless, it is critical that you update your website on a regular basis to keep it in the best possible form.

Every second is crucial

Every day, users are becoming more and more engrossed in technology, resulting in a desire for quick satisfaction. They know that most websites load quickly, so if yours takes too long to load, they’ll simply move on to the next. You want to ensure that you can immediately grab the user’s attention and engage them before they feel compelled to move on.

Read everything about it

The user cares about the content of your website. They want to be able to swiftly and easily locate the information they need. Place information in a strategic way. It isn’t enough to put everything in one big column on the page. You must divide the content into sections and lead the user through your narrative. This divides the content into easily consumable chunks and helps the user to skim the page, giving them more choice over what they interact with.


Try these fantastic digital marketing tips for your business

If you manage a small business, it can be tough to know where to begin when it comes to increasing your social media presence or establishing a website that is both functional and accessible to clients. A web design company in Chennai can assist you in expanding your business.

To be successful, you must understand the benefits of digital marketing and how it can help you stay on top while also ensuring that customers can find your services simply.

Let me clarify digital marketing for those who are unfamiliar with the term before I buy into the web marketing advice.

Digital marketing is a broad phrase that encompasses all marketing channels and tactics used to promote products or services on the internet as well as on electronic devices such as televisions, cellphones, and billboards.

Regardless of how active you are on social media, you can’t replace a business website. Your company’s website is its digital “home,” and it’s the one place online where you have complete control over your message. Your website does not have to be showy, but it must be mobile-friendly.

When you’re a small firm, email marketing can be a great way to gauge customer loyalty. If your customers and prospects provide you their email addresses, you can use them to send out sale or event announcements. Consider sending a weekly or bi-weekly newsletter if sales and events aren’t your thing.

It would be foolish to overlook the explosion of video in recent years. Join the crowd and start experimenting with video marketing.

Start by setting up a YouTube channel. You don’t need to make Hollywood-style films; a basic video blog will suffice. If you have something worthwhile to say, do so on video. It’s also very shareable and marketable material — put it on your website, promote it on social media, and include it in your emails.


The Advantages of Hiring a Professional Web Design Company in Chennai

If you’re looking for a strategy to spice up your business and make it appear more respectable online, you might choose to hire a seasoned Web Design Company in Chennai to handle your digital marketing needs. Businesses frequently require a respectable website—one that effectively communicates your message to users and allows them to relate to your company’s mission, voice, and services.

You’ll want to make sure your design is the greatest it can be, so it’s easily found online and attracts the right audience. And that is where a Web Designing Company in Chennai comes in. Here are five reasons to work with an internet designer to push your business to the forefront of the digital world.

Better Search Engine Optimization

There are a number of factors that go into optimising your website for search engines such as Google, such as using specialised keywords that are in high demand yet have less competition among other users. If you work in the digital marketing field, this analytical data may be easier to comprehend.

A Website That Is More Rapid

Most websites aren’t performing at their best right now. An expert web design agency is familiar with the many plugins and third-party technologies that may be used to improve the performance and security of your website. So, certainly, this information is known to a site design firm. As a result, when someone views your website, everything will go smoothly.

Website Design Improvements

Obviously, the appearance of a website is important. In order to save time and money, many websites are created using pre-defined templates. However, the simplest solution may not be the best solution in this case. A personalised website is necessary if you want your firm to scream quality.