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10 Essential Features For B2B eCommerce

If your company provides Business To Business (B2B) solutions, it is crucial that your eCommerce website has exactly the right features that your audience require.

The B2B sales cycle is often fairly complex and lengthy when compared to Business To Consumer (B2C) sales. Therefore, providing a beautiful User Interface (UI) alongside a Solid User Experience (UX) is of paramount importance.

Does your B2B eCommerce website have these ten important features?

1/ A search tool

Having a search tool is important for B2B and B2C eCommerce sites. Most eCommerce websites will have a basic search tool in place as standard. Having an advanced search tool allows users to define exactly what they are looking for and improve their experience on your website. Adding an autocomplete feature within the search can also allow users to search for the types of items/services they are looking for even quicker!

2/ Simple website navigation

Your website navigation should be geared towards allowing visitors to find the product or service they are looking for with minimal clicks and in the quickest amount of time. As well as main menu navigation, you may want a drop-down menu e.g. if you are a clothing retailer offering Men and Women’s clothing, under the ‘Men’ menu tab you could add a drop-down with all of the types of clothing you offer e.g. Shirts, Jackets, Trousers, ties etc.

Product listing pages can then have filter options such as: Pricing (lowest to highest), Ratings, Colours, The list goes on, however, the key is to provide navigation that will allow your target audience to find items/services and checkout as quickly and hassle-free as possible.

3/ Customer Registration

For B2B eCommerce registration is usually required. Allowing users to sign up quickly with the minimum amount of required fields (name, email, company address etc.) is important. Once customers login this will typically give them access to the full products and services range, unique prices, the agreed terms and the ability to make payments on and off-line.

Once a customer is registered on your website, you then have their details stored for future marketing use and up-sell opportunities.

4/ Option for quick ordering

Some B2B customers will know exactly what they want to order from your online store and have the item numbers or SKUs ready to make the purchase. Instruct your Web Development Company to add a quick order form, this will allow your customers to swiftly enter item numbers and quantity needed without the need to browse the website.

5/ Option to request a quote

For some websites, the products may be too complex or detailed to show pricing information via the website. For these types of products, you may want to consider having an ‘Add to Quote Basket’ option. This will allow the customer to easily request a quotation from you for all of the products they are interested in.

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6/ Customer pricing options

In many cases, B2B companies will have different prices and rates for different customers. There are lots of ways to structure this on a B2B eCommerce website, including:

Specific prices for SKUs

Rates for groups of customers

Discounts for groups of customers

These are just a few examples of how pricing can be set for different customers. If you have rates for specific customers stored on CSV files, for example, it would be worth ensuring your Web Development agency develops your CMS (Content Management System), to allow for CSV uploads with set pricing for certain customer groups.

7/ A mobile responsive design

This should now be a no-brainer, however, it is amazing to see the amount of businesses that still do not have a mobile responsive website. Google now ranks mobile friendly websites higher in its search results and according to Econsultancy, 48% of UK millennials said that a poor mobile experience would make it less likely for them to use a business’s other products (54% globally).

If your eCommerce website does not work smoothly across mobile tablet and desktop it is imperative you act now.

8/ Allow for multiple users within one account

Many businesses will have several employees accessing the same business account on a B2B eCommerce website to place orders. Having a solid system in place to clearly differentiate each user within an organization and clearly organize the orders placed by each user is important.

9/ Sales Team Friendly

Some customers may want assistance with placing orders. Make it simple and easy for your sales reps to be able to login to a customer’s account on their behalf and place the order for them. Sales reps will then, once logged into the customer’s account, have a chance to review recent orders and have the ability to build a relationship and up-sell to the customer.

10/ Email marketing

This is a great way to engage with both your existing B2B customers and those who have signed up to your mailing list. Using software such as Mailchimp or Campaign Monitor you can send out promotions, recommendations based upon recent orders, discounts and much more to bring in new and repeat business.

Looking to update your existing site or design a new B2B eCommerce website? Contact us today for a free consultation and proposal!

 

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website design organization in Chennai

I can help you in the event that you are searching for the best web facilitating for your site. Beginning around 2012, I’ve been working in the web facilitating industry. Kindly portray your necessities. In the event that you live in Chennai and are searching for a neighborhood facilitating supplier, kindly don’t buy a nearby facilitating plan. I’ve had a ton of terrible encounters with these kinds of folks. Impressbss is a notable site organization, yet there have as of late been various objections recorded against them.

ibss is a best website design organization in Chennai that is committed to planning your sites with the most forward-thinking plans, innovation, and formats. Text styles, varieties, and configuration formats As a specific website design company in Chennai, we verify that your site is interesting to your possible clients and guests. We likewise guarantee that every single main consideration, for example, proficient landing page content, easy to use website architecture, and any remaining expected factors, are incorporated into your overhauled site.

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Website design company in Chennai

Website design company in Chennai with more than 5 years of involvement creating sites, online business sites, portable applications, tweaked web applications, computerized showcasing, site improvement, and marking.

Specialists in offering brilliant help, site upkeep, portable applications, waiter support, email the executives, and IT conference.

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Web Design Company in chennai

ibss is pack of Tech Hunters, orchestrating their opportunity to picture the accompanying gigantic arrangement move for your picture headway. We are a friendly heap of brains, fashioners and geeks persistently conveying mind blowing Websites, Mobile Applications and Ecommerce Websites. Be a corporate or a startup, we are their accepted Web Design Company in chennai India. Whether you are a non-benefit or a creating business you are here since you see the impact a site can have. ibss Technologies tunes in, changes and works with you to make locales rich with character and detail.Corporate & Business Website Design Portfolio Website Design Mobile Website Design Dynamic Website Design Static Website Design Campaign Landing Page Design WordPress Website Design Website Re-Designing UX/UI Designing Ecommerce Website Design Shopify Website Design Responsive Website design Website Maintenance Service Custom Web design

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Web Design Company in chennai

ibss is pack of Tech Hunters, orchestrating their opportunity to picture the accompanying gigantic arrangement move for your picture headway. We are a friendly heap of brains, fashioners and geeks persistently conveying mind blowing Websites, Mobile Applications and Ecommerce Websites. Be a corporate or a startup, we are their accepted Web Design Company in chennai India. Whether you are a non-benefit or a creating business you are here since you see the impact a site can have. ibss Technologies tunes in, changes and works with you to make locales rich with character and detail.Corporate & Business Website Design Portfolio Website Design Mobile Website Design Dynamic Website Design Static Website Design Campaign Landing Page Design WordPress Website Design Website Re-Designing UX/UI Designing Ecommerce Website Design Shopify Website Design Responsive Website design Website Maintenance Service

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